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Class Title:

Sports Marketing

Unit:

The Marketing Mix

Objectives:

Upon completion of this unit students will be able to:
  • Identify the four components of the marketing mix
  • Determine how the elements of the marketing mix are used in creating advertising campaigns
  • Analyze the direct, interdependent relationship of each of the marketing mix elements
  • Create their own marketing mix for a product

Standards Link:

National Business Education Marketing Standards


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